Demand-Side Management Goals From 2011-2015

Demand-side management (DSM) programs are a crucial part in increasing energy efficiency. Planning, implementing, and monitoring electrical usage encourages consumers to modify their level and pattern of electricity usage.

Between 2011 and 2015, DSM spending increased by over $2B, according to E Source, which provides market research to more than 300 utilities and their partners. Across the US and Canada, planned DSM spending increased by an average of 71%. While some states forge ahead, seeing 251% growth in DSM spending, the fractured nature of state-level climate goals and utility management means other states are slipping backwards.

Unlike costly retrofits and expensive new energy-efficient technology, DSM programs rely on simple incentives and education to change energy use behavior. The goal is for utility providers to get consumers to think about how they’re using energy instead of mindlessly flipping a switch or leaving something running. For instance, some providers offer free nights and weekends, shifting electrical demand off peak hours during the week, which is especially useful in heavily air conditioned cities. By avoiding energy spikes, utility providers can avoid relying on ‘peaking’ sources of energy, which are typically more costly and less clean.

Read the full study: E Source "Growing Pains: How Electric Utilities Are Meeting Increasing Efficiency Goals"